Product Identity

Counterfeit-Proof Product Authentication

The World KYC Product Registry, powered by advanced identification methods like ZKPID (Zero Knowledge Product Identity), transforms how manufacturers interact with their products and customers. Its key benefits include:

Enhancing Customer Connection

• Manufacturers can connect directly with verified product owners.
• Enables delivery of updates, support, and enhancements tailored to genuine users.
• Strengthens brand loyalty by preventing counterfeit claims and building authentic relationships.

• Facilitates targeted recall notifications to actual product owners.
• Reduces costs and reputational risks associated with broad public recalls.
• Demonstrates a commitment to customer safety and trust.

• Tracks product ownership transfers to extend appropriate support to second-hand buyers.
• Improves transparency by linking detailed reviews to product history.
• Promotes brand integrity across the entire product lifecycle.

• Supports resale of authentic products, boosting sustainability and reducing counterfeits.
• Appeals to eco-conscious consumers by demonstrating commitment to environmental responsibility.

• Prevents counterfeits by securely linking each product to its rightful owner.
• Enhances exclusivity and trust for luxury goods with privacy-focused proof of authenticity.
• Ensures secure, private interactions between customers and manufacturers.